I doubt they'll have the backbone to do it but this incident would be a perfect time for them to start trying to implement that "We're an Energy provider not an Oil Company" switch that was begun under John Browne.
Yeah, I have to quietly chuckle at those who believe this spill will finally make people realize that things need to change, cuz as awesome as it would be, it's still clearly not enough. I get the sense it's near the very end of people giving a shit, like most world crisises.
I've already seen one commercial for Florida that states "have no fear, the oil hasn't reach our beaches yet!"