http://www.youtube.com/watch?v=zGxQHboJAEs... Honestly doesn't look all that bad. Very conservative, and hardly some amazing new thing that took a year to develop, but going the safe route at his point is perhaps not the worst option (plus who have been privy to the behind the scenes are perhaps just shocked that they got their act together to make a video in the first place).
But, you know, saying ANYTHING negative about print, primarily when you yourself are doing something with the format, is kinda stupid. Just saying.